There are several important differences between using DonationMatch and giving away codes through ads to get new subscribers:
- If you receive emails, calls, and communications re: donations of subscriptions for charity events, our system makes vetting and responding seamless.
- Perceived value: Freely giving away free product may lower the perceived value of your brand. Positioned as a donation to an event, the "discount" effect is minimized and repositioned as generosity.
- Reach: Leverage events to get exposure to hundreds of potential customers at a time with a single gift. On DonationMatch you can even use the type of event, attendance, location, demographics, and/or ticket price as criteria to target who may receive your item.
- Cost: DonationMatch can be used for free, so you can reserve budget for what it costs you to fulfill giveaways and convert them into paid subscribers, not advertising fees.
- Socially positive exposure: Your company is visibly associated with community support when you donate goods to events. It's a win-win for both the organization and you!